We are experienced customer chiefs, marketers and analysts, turning fragmented data and stalled CRM & loyalty programmes into a strategy your team can actually run.
Five signs you're not as customer-first as you think ↓
You don't understand your customers enough to know whom to prioritise
You send a lot of emails and messages without knowing its value & impact
You give points and discounts without truly fostering brand preference
Your experiences are not designed to encourage desirable behaviours
Your team isn't structured nor supported for customer growth
Customerist gave us the reset we needed. They helped us reimagine loyalty, reposition our CRM team, and put the right people in place to bring the vision to life.
Their approach was both strategic and practical, giving us clarity on what truly matters while ensuring we could execute with confidence. Today, we’re clearer, bolder, and better equipped to build the kind of customer love that sets Love, Bonito apart.
Customerist helped us make sense of years of research and turn it into something immediately actionable.
Instead of launching yet another survey, they showed us how to synthesise what we already knew into a sharp, clear strategy. The frameworks they built, from audience segmentation to market prioritisation, gave us the confidence to move fast and the clarity to align our teams and partners.
We are in such a brilliant place now to really explode the loyalty experience for our community. The team have benefited greatly from your experience.
We have very much enjoyed having you around!
They gained the trust of some of our critical functional leaders.
We're seeing positive outcomes and our ability to work as a team in these areas is improving.
From diagnosis to execution, we help teams build the capabilities behind customer growth.
Turn customer data into decisions your teams can actually use.
Build CRM around customer behaviour, not just campaigns and calendars.
Create reasons for customers to stay, return and choose you again.
Design experiences around the moments that drive customer value.
Give teams the structure, skills and ways of working to deliver customer growth.
We don't believe customer insight belongs in a silo.
It should shape the decisions, experiences and priorities of the people running the business.
Start with what customers actually value — not what the organisation assumes they value.
Use data to create clarity and make better decisions, not simply to produce more dashboards.
Build the teams, skills and ways of working that allow customer strategy to survive after the consultants leave.
We have more customer metrics than ever. That hasn't necessarily made us better at understanding customers. The problem isn't measurement, it's knowing which measures should actually change a decision.
Read more of our posts on Linkedin↗Our founders are from the UK and the Philippines, met in Singapore, and have lived and worked across Europe, Asia, Australia and the US. Between us, we’ve spent decades building businesses and leading teams across borders.
We understand the obvious complexities — currencies, languages, time zones and regulation — and the harder ones: how culture shapes the way people work, buy and make decisions.
We’ve seen European businesses approach Asia with executives who barely know the market, or manage it from an HQ twelve hours away. We’ve seen Asian businesses enter Europe assuming what worked at home will translate unchanged.
It rarely does.
Successful expansion means knowing what to keep, what to adapt and what to rethink entirely.
Whether you’re a Western business looking East or an Asian business looking West, we bring decades of professional experience across both, backed by lives that genuinely straddle the two.
Customerist is a customer strategy consultancy that helps brands with customer insights, CRM, loyalty, CX and the teams behind them.
Founded by two data analysts turned C-suite leaders with 20+ years at global brands.
With a degree in Mathematics and Philosophy, Chris built his career globally as an analyst and leader in industries including grocery, FMCG, airlines, gaming and hospitality, consumer finance, beauty and fashion. He led customer insights at Qantas Frequent Flyer and was Head of Customer and Vice President Marketing for Sephora across Asia Pacific.
With a degree in Statistics, TP began her career in data & customer analytics for global banks before pivoting into beauty and luxury. She grew her scope to include CRM, loyalty, and customer experience. She was Chief CX Officer at L’Oréal Luxe, leading omnichannel customer initiatives across Asia, the Middle East, and North Africa.
Got a question or a challenge?
Email us at ahoyhoy@customerist.co
or drop us a message here.